October 23, 2016
SEO Is Now More Important Than Ever, So Why Do Local Businesses in Atlantic Canada Give Away Sales To Other Local Competition?
SEO is the art of optimizing your website and getting found in major search engines like Google for your keywords!
Content is still a major factor when it comes to search engines having the power to rank your site high. Well written articles, YouTube and Vimeo videos, picture galleries, work portfolios, testimonials, citations, and social media sharing all lead to obtaining a higher page rank from search engines.
Targeting customers on social media channels is important in that others get to share your content, articles, news, and information about your products and services with friends and family on their Facebook Pages, Twitter channels, and LinkedIn pages to name just a few. Create an article and include a YouTube video. Just watch it go viral if you optimize it correctly. This is where website optimization experts come in.
Experienced SEO Consultant
An experienced SEO consultant can drive website traffic, create video testimonials, create and manage social media channels, and bring in new leads and revenue.
An SEO expert is a very important part of your team. The only difference is that you don’t have to pay out expensive full time wages but higher a new staff member to look after all your internet marketing duties. Just higher a local SEO firm for a fraction of the price, and pay one low monthly subscription price that will take care of all your website, SEO, and Social Media Marketing needs.
There are many 3-in1 package that you can choose from starting with the SEO CORPORATE PACKAGE.
Quality content will drive SEO like never before and companies thrive to become a major player in local search engines results pages. Website content tends to grab Google’s attention as it should. Why give away business to your competition locally, when you can harness the raw power of SEO and SOCIAL MEDIA?
Getting your site found atop the search engines is a must these days and building strong off-page backlinks to your website may be the difference between having a mediocre year of sales and having a great year with lots of website traffic, email request for new business, and more revenue than ever before.
SEO isn’t rocket science but it is an ever changing field of expertise to even the savviest of SEO experts in Nova Scotia. Beginners who have just built their first website think they know how to optimize a site but after weeks of frustration, find that their website is no where to be found in search engine results pages.
3 Important Elements That Matter With SEO
There are three important elements that matter with SEO when optimizing your website.
Keyword Research is very important when starting out to optimize your website. Find out what keywords people are searching for. For a website to rank high in Google and other major search engines, the website has to have the main keywords and keyword phrases that people are actually searching for on the web.
Once you have created a list of keywords for your website, you will have to use them in several areas including your URL, titles, headers, text, images, links to other page content, as well as to external links which search engines love.
Knowing how many times to use keywords, and just where to use the keywords is where an SEO expert would come in handy. Using a particular too many times can get your in hot water with certain search engines. You may get flagged for spam if you overuse a keyword. Just a heads up.
Most SEO consultants in Atlantic Canada agree that the phrase “content is king” still holds true in terms of search engine marketing. A website that has accurate and well placed keywords throughout the pages and posts on a website will always rank higher than a website with little or very poor content. Content is the “gas” that drives the big SEO engine. Without quality content you website will never be found in search engine results.
Creating quality content for your website now, more than ever, plays an important role when it comes to hiring a reliable and affordable SEO company in the Maritimes.
Backlinks matter in a big way when it coming to SEO. Backlinks are links on the web that point to your website. The actual number of backlinks can be helpful if they are quality high PR backlinks from high ranking authority sites and other Web 2.o properties.
So if you have enough quality backlinks on the internet pointing to your website, your site will soon be seen by Google as an authority site itself. Your site will become popular and rank higher and higher as the quality of the backlinks begin to grow.
If the sites that contain your link have related and quality content themselves, then search engines will rank your site higher than other local competition. The more sites that point to your website with related content, the more points you will get from Bing, Yahoo, and Google.
February 19, 2014
SEO is pretty much finished!
At least SEO has changed in the way we knew it to be in previous years. Google did not care for the mass backlinks approach to promoting your site to the top of the search engine search results page (SERP), so it came up with a new formula or algorithm.
Looking for a little SEO success in Halifax Nova Scotia in 2014?
Read more.. http://seoserviceshalifax.com/ten-new-rules-for-seo-success-in-nova-scotia/
In short, here are a few things to keep in mind for SEO in 2014:
1. Brand Building ~ Aggressive link-building strategy will get you de-indexed which means you won’t show up at all in search engine results pages for any keywords your potential customers are looking for.
In online advertising, brands have a unique identity and want to promote their products or services in a certain light. The identity that is associated with this product or service has been built up by professional SEO Experts in a way that when a customer is searching for certain keywords, they will get found on page #1 of Google as expected.
This brand must have original content, articles, videos, images, and even press releases all coordinated in such a way to be original. Google loves and promotes originality by giving this company or brand a higher page rank and most likely a higher index for it’s associated keywords.
2. Social Media ~ Grab the attention of a larger audience thru social media sharing or social networking if you will. Even in a semi-large city like Halifax Nova Scotia you will find SEO professional hard at work re-thinking SEO in 2014.
Social Signals are big in building a higher page rank because of audience interaction and participation. Google has social interactivity heavily factored into it’s algorithm formula for 2014. There is no doubt that Google’s SPAM boss, Matt Cutts, is watching closely, but remember, just don’t build a social networking site like Facebook, Twitter, or Youtube, and leave it like a tumbleweed to blow in the wind, build it up by being original and adding regular articles, posts, comments, etc that force people to WANT to share your content.
3. Backlinks ~ Some say in 2014 that links no longer matter.. this is a myth. Links still matter! You need to build quality backlinks in order get found higher in search engines.
Google knows that links work, but it’s the over-use that has them fuming enough to change the whole philosophy behind SEO in 2014.
Authority links still count and it doesn’t matter if they are do-follow, no-follow, social network links, edu backlinks, or internal links, they still pull some weight. It’s all about quality not quantity nowadays.
Read more on Facebook marketing: http://seoserviceshalifax.com/3-free-guidebooks-for-facebook-marketing-including-mobile/
December 26, 2013
Our team of Canada SEO experts holds an extensive understanding of how to get your site listed on Page #1 of Google ahead of your local competition. Our professional SEO services are tailored to your specific keywords and market, and are designed to perform well on a National or local level.
In light of recent search engine changes and Panda updates, Google have emphasized the focus on providing a better user experience, high quality content, and measurable and regular activity.
For the local Canadian market, internet users are searching for your keywords and all you have to do it a couple basic things. Number one is to optimize your website on-page changes to make sure major search engines index your pages according to certain meta, keywords, anchor text, and other header markers. The other thing are to write consistent quality content to keep your readers interested so that they will come back often. Thirdly would be to share your site, content, message, product, or service with a mass audience. This is called social media marketing.
So the big three things in developing a successful site are:
- Great looking site
- SEO Campaign
- Social Media Marketing Campaign
So you want to build a strong user experience that ranks high on major search engines. Our Canada SEO Experts have amassed many years of experience on the local Canadian market and have narrowed down Search Optimization science to to local market. Someone searching for local Italian restaurants in Halifax should have no problem coming up with a reasonable list of top quality Italian restaurants in that local Halifax area. Order Halifax SEO Services today!
However if you are the owner of one of these restaurants/pubs you want to make sure your company is listed on the 1st page of Google and in #1 position, as that position gets 90%+ of the click throughs and business. Your SEO Expert Consultant should be able to help you with this. When you order a high quality SEO service, we will suggest some on-page SEO changes to your website, and then set to work on created a tailor crafted SEO campaign for your specific business/market/keywords.
October 16, 2013
If you want to learn how to stay ahead of the competition in Nova Scotia, you will need to learn valuable SEO marketing strategies that other companies of all sizes can may be using at the moment to increase site visibility, increase the number of visitors coming to their site, and most importantly; improve leads and sales.
The SEO rules change constantly; ask questions and stay up to date on best practices for SEO in Nova Scotia in today’s rapidly expanding world. Ask an SEO expert like Tom Mills, Director of Online Marketing and Social Media Consult with SEO Services Halifax. He will give you a free SEO quote and make many recommendations how to stay on top of the SERP (search engine results pages) on Google for your keywords in your local area.
Tom’s background includes running worldwide social marketing campaigns for over 200+ companies mostly in North America in the past five years. He is also a long time and professional Nova Scotia web designer and Social Media Consult for clients from Halifax, Nova Scotia and right across Canada.
He has taken many clients that were not even in the top 50 pages on Google for their keyword and within a couple short months has them competing for top positions on Page #1 of Google.
Tom will use best SEO practices to optimize your site and content including to give you proven results:
- Content and keywords
- Full Reports
SEO in 2014:
Search engines including Google know exactly how long users will stay on websites in 2014 and the SERPs are likely log that information as a factor in determining a website’s quality in the near future.
In 2014, expect the savviest fortune 500 brands to focus on creative ways to convey meaning through solid web design and quality SEO practices while creating highly engaging website interactivity with their users. The key will be to balance SEO practices
with good website design
techniques. In the past, web designers were charged with cramming as much information as possible onto a web page, but the drawbacks of hiding text are well documented and Google slammed companies in the past for this practice.
One of the best ways of adding more content without making it look that way is to include tabs, buttons and expandable sections. The good news is that it will not affect negatively on a company’s SEO initiatives if done correctly, says Google’s Matt Cutts
Still have questions?
August 8, 2013
TARGETED SEO TRAFFIC Services have many SEO and Social Media Services to choose from in Canada. You can choose only one service and buy it in one click or you can select an SEO Services package that specially suits your needs. If you don’t know what SEO services to choose, don’t worry, we have already created affordable SEO Targeted Traffic packages for different kinds of websites, different goals and different budgets.
Start with the Full SEO Audit service and afterwards get professional reports and recommendations on how to improve your search engine positions on Google. If you have any doubts or further questions, just ask our support team and we would be happy to walk you thru the steps!
We also provide targeted SEO Traffic, Social Media Services, and Web Design Services to Halifax, PEI, Moncton, Toronto, Calgary, as well as other major centers within Canada.
Targeted SEO Traffic is a well-known leader in Internet marketing and Search Engine Optimization here in Canada. We use the most powerful online marketing and affordable SEO services and have a proven track record of helping businesses grow and develop their online presence in Nova Scotia.
Since our founding in 2009 we helped dozens of clients in Halifax, Cape Breton, and throughout the Maritimes achieve their goals of reaching Page #1 on Google for their market and keywords! It is simple: get high quality traffic from the major search engines and your sales will grow! With our Targeted SEO packages and local SEO services we will increase your website visibility to the general public and thus increase leads and sales.
Outside of Canada?
If you are outside of Canada and would like to take advantage of our Social Marketing Services please contact firstname.lastname@example.org
Advantages of our Packages:
- Plenty of high PR backlinks
- Exposure to targeted Traffics
- Anchor text to boost SEO effect
- Google update friendly
- Approved method to boost Google SERP
- Turn round time 5-7 business days
- Detailed report provided
Our Targeted SEO Traffic Packages are strategically designed and proven to help you to build your Canadian online business, to generate more traffic, leads, and sales. If you want to dominate your market have top positions on Google then order now.
Order Targeted SEO Services today!
June 25, 2013
Choosing the Right Keywords for you SEO Campaign is very important to beating the competition on Google Search Engine Results!
If you are implementing an SEO campaign for your local Halifax website, it doesn’t do much unless you select the right keywords for your link building campaign. There are several important stages in selecting the best keywords in terms of SEO:
1. Who Is Your Targeted Audience?
Who are your potential customers in Halifax, Nova Scotia? What words are they most likely going to use to find your products or services on Google? Write down the top 10-20 key phrases that best describe your services or products.
There should be a few words here — not just “lobster,” but “Halifax lobster”
2. Where Is The Most Traffic?
Insert your keyword list into the Google AdWords Keyword Selector Tool to find the most searched keywords. Use the synonyms feature to get more ideas. If there is a lot of website traffic then focus on the exact match only. If there is not, then look at the phrase matches. Rank them in hierarchy of website traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.
3. What Keyword Are The Least Competitive?
The easiest way to select the least competitive keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-words keywords have HUGE competition. If you’re on a tight budget, focus on long tail keywords (which contain 4 and more words).
4. Are Your Keywords Profitable?
Are Nova Scotians using selected keywords just for their local market? A phrase like “night club” may have 10x more traffic, but a phrase like “Halifax night club” will bring in the traffic much more quickly with a higher ROI and the important thing to remember is that it will take a much shorter time to rank locally for your keywords.
5. Test Your Keywords with Google AdWords before You Invest in Them
Here’s a simple tip that could easily save you 12 months of work: setting up an effective SEO services campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.
An easy way to avoid needing to start over is to test the value of your selected keywords before you heavily commit to your SEO strategy. Buying PPC from Google AdWords allows you to see what keywords drive traffic to your site that converts to leads and clients! Many people waste thousands of dollars to find out later that their keywords don’t bring them the right audience. Test your keywords in AdWords to avoid that.
6. Focus on Keywords!
Select a few main keywords, for which you want to rank high and focus on these keywords until you get the 1st place on Google for each of them. Don’t invest in more than 5 keywords at a time unless you can afford that or if your keywords are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive keywords at once with low budget.
7. Do It The Easy Way.
Select those keywords for which you already got some rankings (for example, you’re in Top 10, Top 20 or Top 30 for them) and build or buy backlinks for them. This will significantly save you time and funds then in case when you select some keywords for which you rank nowhere on Google.
The sooner you start to buy links for your site, the sooner you’ll improve your rankings on Google, increase traffic & sales!