Halifax SEO Services

How To Choose The Best Keywords For Your Website

Halifax SEO Services,local seo services,SEO

Choosing the Right Keywords for you SEO Campaign is very important to beating the competition on Google Search Engine Results!

If you are implementing an SEO campaign for your local Halifax website, it doesn’t do much unless you select the right keywords for your link building campaign. There are several important stages in selecting the best keywords in terms of SEO:

1. Who Is Your Targeted Audience?

Who are your potential customers in Halifax, Nova Scotia? What words are they most likely going to use to find your products or services on Google? Write down the top 10-20 key phrases that best describe your services or products.

There should be a few words here — not just “lobster,” but “Halifax lobster”

2. Where Is The Most Traffic?

Insert your keyword list into the Google AdWords Keyword Selector Tool to find the most searched keywords. Use the synonyms feature to get more ideas. If there is a lot of website traffic then focus on the exact match only. If there is not, then look at the phrase matches. Rank them in hierarchy of website traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.

3. What Keyword Are The Least Competitive?

The easiest way to select the least competitive keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-words keywords have HUGE competition. If you’re on a tight budget, focus on long tail keywords (which contain 4 and more words).

4. Are Your Keywords Profitable?

Are Nova Scotians using selected keywords just for their local market? A phrase like “night club” may have 10x more traffic, but a phrase like “Halifax night club” will bring in the traffic much more quickly with a higher ROI and the important thing to remember is that it will take a much shorter time to rank locally for your keywords.

5. Test Your Keywords with Google AdWords before You Invest in Them

Here’s a simple tip that could easily save you 12 months of work: setting up an effective SEO services campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.

An easy way to avoid needing to start over is to test the value of your selected keywords before you heavily commit to your SEO strategy. Buying PPC from Google AdWords allows you to see what keywords drive traffic to your site that converts to leads and clients! Many people waste thousands of dollars to find out later that their keywords don’t bring them the right audience. Test your keywords in AdWords to avoid that.

6. Focus on Keywords!

Select a few main keywords, for which you want to rank high and focus on these keywords until you get the 1st place on Google for each of them. Don’t invest in more than 5 keywords at a time unless you can afford that or if your keywords are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive keywords at once with low budget.

7. Do It The Easy Way.

Select those keywords for which you already got some rankings (for example, you’re in Top 10, Top 20 or Top 30 for them) and build or buy backlinks for them. This will significantly save you time and funds then in case when you select some keywords for which you rank nowhere on Google.

The sooner you start to buy links for your site, the sooner you’ll improve your rankings on Google, increase traffic & sales!

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