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SEO in 2014

SEO,SEO Services

seo in 2014SEO is pretty much finished!

At least SEO has changed in the way we knew it to be in previous years. Google did not care for the mass backlinks approach to promoting your site to the top of the search engine search results page (SERP), so it came up with a new formula or algorithm.

Looking for a little SEO success in Halifax Nova Scotia in 2014?

Read more.. http://seoserviceshalifax.com/ten-new-rules-for-seo-success-in-nova-scotia/

In short, here are a few things to keep in mind for SEO in 2014:

1. Brand Building ~ Aggressive link-building strategy will get you de-indexed which means you won’t show up at all in search engine results pages for any keywords your potential customers are looking for.

In online advertising, brands have a unique identity and want to promote their products or services in a certain light. The identity that is associated with this product or service has been built up by professional SEO Experts in a way that when a customer is searching for certain keywords, they will get found on page #1 of Google as expected.

This brand must have original content, articles, videos, images, and even press releases all coordinated in such a way to be original. Google loves and promotes originality by giving this company or brand a higher page rank and most likely a higher index for it’s associated keywords.

2. Social Media ~ Grab the attention of a larger audience thru social media sharing or social networking if you will. Even in a semi-large city like Halifax Nova Scotia you will find SEO professional hard at work re-thinking SEO in 2014.

Social Signals are big in building a higher page rank because of audience interaction and participation. Google has social interactivity heavily factored into it’s algorithm formula for 2014. There is no doubt that Google’s SPAM boss, Matt Cutts, is watching closely, but remember, just don’t build a social networking site like Facebook, Twitter, or Youtube, and leave it like a tumbleweed to blow in the wind, build it up by being original and adding regular articles, posts, comments, etc that force people to WANT to share your content.

3. Backlinks ~ Some say in 2014 that links no longer matter.. this is a myth. Links still matter! You need to build quality backlinks in order get found higher in search engines.

Google knows that links work, but it’s the over-use that has them fuming enough to change the whole philosophy behind SEO in 2014.

Authority links still count and it doesn’t matter if they are do-follow, no-follow, social network links, edu backlinks, or internal links, they still pull some weight. It’s all about quality not quantity nowadays.

Read more on Facebook marketing: http://seoserviceshalifax.com/3-free-guidebooks-for-facebook-marketing-including-mobile/