SEO

SEO Is Now More Important Than Ever

Local SEO,SEO,SEO Services

 

SEO Is Now More Important Than Ever, So Why Do Local Businesses in Atlantic Canada Give Away Sales To Other Local  Competition?

SEO is the art of optimizing your website and getting found in major search engines like Google for your keywords!

Content is still a major factor when it comes to search engines having the power to rank your site high. Well written  articles, YouTube and Vimeo videos, picture galleries, work portfolios, testimonials, citations, and social media sharing all lead to obtaining a higher page rank from search engines.

Targeting customers on social media channels is important in that others get to share your content, articles, news, and information about your products and services with friends and family on their Facebook Pages, Twitter channels, and LinkedIn pages to name just a few. Create an article and include a YouTube video. Just watch it go viral if you optimize it correctly. This is where website optimization experts come in.

 

Experienced SEO Consultant

An experienced SEO consultant can drive website traffic, create video testimonials, create and manage social media channels, and bring in new leads and revenue.

An SEO expert is a very important part of your team. The only difference is that you don’t have to pay out expensive full time wages but higher a new staff member to look after all your internet marketing duties. Just higher a local SEO firm for a fraction of the price, and pay one low monthly subscription price that will take care of all your website, SEO, and Social Media Marketing needs.

There are many 3-in1 package that you can choose from starting with the SEO CORPORATE PACKAGE.

Start Off With A FREE SEO ANALYSIS of Your Website!

Quality content will drive SEO like never before and companies thrive to become a major player in local search engines results pages. Website content tends to grab Google’s attention as it should. Why give away business to your competition locally, when you can harness the raw power of SEO and SOCIAL MEDIA?

Getting your site found atop the search engines is a must these days and building strong off-page backlinks to your website may be the difference between having a mediocre year of sales and having a great year with lots of website traffic, email request for new business, and more revenue than ever before.

SEO isn’t rocket science but it is an ever changing field of expertise to even the savviest of SEO experts in Nova Scotia. Beginners who have just built their first website think they know how to optimize a site but after weeks of frustration, find that their website is no where to be found in search engine results pages.

 

3 Important Elements That Matter With SEO

There are three important elements that matter with SEO when optimizing your website.

1. Keywords

Keyword Research is very important when starting out to optimize your website. Find out what keywords people are searching for. For a website to rank high in Google and other major search engines,  the website has to have the main keywords and keyword phrases that people are actually searching for on the web.

Once you have created a list of keywords for your website, you will have to use them in several areas including your URL, titles, headers, text, images, links to other page content, as well as to external links which search engines love.

Knowing how many times to use keywords, and just where to use the keywords is where an SEO expert would come in handy. Using a particular too many times can get your in hot water with certain search engines. You may get flagged for spam if you overuse a keyword. Just a heads up.

2. Content

Most SEO consultants in Atlantic Canada agree that the phrase “content is king” still holds true in terms of search engine marketing. A website that has accurate and well placed keywords throughout the pages and posts on a website will always rank higher than a website with little or very poor content. Content is the “gas” that drives the big SEO engine. Without quality content you website will never be found in search engine results.

Creating quality content for your website now, more than ever, plays an important role when it comes to hiring a reliable and affordable SEO company in the Maritimes.

3. Backlinks

Backlinks matter in a big way when it coming to SEO. Backlinks are links on the web that point to your website. The actual number of backlinks can be helpful if they are quality high PR backlinks from high ranking authority sites and other Web 2.o properties.

So if you have enough quality backlinks on the internet pointing to your website, your site will soon be seen by Google as an authority site itself. Your site will become popular and rank higher and higher as the quality of the backlinks begin to grow.

If the sites that contain your link have related and quality content themselves, then search engines will rank your site higher than other local competition. The more sites that point to your website with related content, the more points you will get from Bing, Yahoo, and Google.

SEO in 2014

local seo services,SEO,SEO Services

SEO in 2014 hasn’t changed all that much compared to previous years. You still get credit for great content writing and becoming an authority in your niche. Google still does not care for the mass backlinks approach to promoting your site tho. This type of practice is still frowned up.

If you want to get found in top search engine search results pages (SERP) on Google and other major search engines like Bing and Yahoo, you’d better pay attention or hire an SEO expert who practices “white hat” SEO methods.

Looking for a little SEO success in Halifax Nova Scotia in 2014?

Read more.. http://seoserviceshalifax.com/ten-new-rules-for-seo-success-in-nova-scotia

 

Here are a few things to keep in mind for SEO:

1. Brand Building ~ Aggressive link-building strategy will get you de-indexed which means you won’t show up at all in search engine results pages for any keywords your potential customers are looking for.

In online advertising, brands have a unique identity and want to promote their products or services in a certain light. The identity that is associated with this product or service has been built up by professional SEO Experts in a way that when a customer is searching for certain keywords, they will get found on page #1 of Google as expected.

This brand must have original content, articles, videos, images, and even press releases all coordinated in such a way to be original. Google loves and promotes originality by giving this company or brand a higher page rank and most likely a higher index for it’s associated keywords.

2. Social Media ~ Grab the attention of a larger audience thru social media sharing or social networking if you will. Even in a semi-large city like Halifax Nova Scotia you will find SEO professional hard at work re-thinking SEO in 2014.

Social Signals are big in building a higher page rank because of audience interaction and participation. Google has social interactivity heavily factored into it’s algorithm formula for 2014. There is no doubt that Google’s SPAM boss, Matt Cutts, is watching closely, but remember, just don’t build a social networking site like Facebook, Twitter, or Youtube, and leave it like a tumbleweed to blow in the wind, build it up by being original and adding regular articles, posts, comments, etc that force people to WANT to share your content.

3. Backlinks ~ Some say in 2014 that links no longer matter.. this is a myth. Links still matter! You need to build quality backlinks in order get found higher in search engines.

Google knows that links work, but it’s the over-use that has them fuming enough to change the whole philosophy behind SEO in 2014.

Authority links still count and it doesn’t matter if they are do-follow, no-follow, social network links, edu backlinks, or internal links, they still pull some weight. It’s all about quality not quantity nowadays.

Read more on Facebook marketing: http://seoserviceshalifax.com/3-free-guidebooks-for-facebook-marketing-including-mobile

Targeted SEO Traffic Services Available in Canada

local seo services,SEO,seo traffic services

Targeted SEO Services CanadaTARGETED SEO TRAFFIC Services have many SEO and Social Media Services to choose from in Canada. You can choose only one service and buy it in one click or you can select an SEO Services package that specially suits your needs. If you don’t know what SEO services to choose, don’t worry, we have already created affordable SEO Targeted Traffic packages for different kinds of websites, different goals and different budgets.

Start with the Full SEO Audit service and afterwards get professional reports and recommendations on how to improve your search engine positions on Google. If you have any doubts or further questions, just ask our support team and we would be happy to walk you thru the steps!

We also provide targeted SEO Traffic, Social Media Services, and Web Design Services to Halifax, PEI, Moncton, Toronto, Calgary, as well as other major centers within Canada.

Targeted SEO Traffic is a well-known leader in Internet marketing and Search Engine Optimization here in Canada. We use the most powerful online marketing and affordable SEO services and have a proven track record of helping businesses grow and develop their online presence in Nova Scotia.

Since our founding in 2009 we helped dozens of clients in Halifax, Cape Breton, and throughout the Maritimes achieve their goals of reaching Page #1 on Google for their market and keywords! It is simple: get high quality traffic from the major search engines and your sales will grow! With our Targeted SEO packages and local SEO services we will increase your website visibility to the general public and thus increase leads and sales.

Outside of Canada?

If you are outside of Canada and would like to take advantage of our Social Marketing Services please contact support@targetedseotraffic.com

Advantages of our Packages:

  •     Plenty of high PR backlinks
  •     Exposure to targeted Traffics
  •     Anchor text to boost SEO effect
  •     Google update friendly
  •     Approved method to boost Google SERP
  •     Turn round time 5-7 business days
  •     Detailed report provided

Our Targeted SEO Traffic Packages are strategically designed and proven to help you to build your Canadian online business, to generate more traffic, leads, and sales. If you want to dominate your market have top positions on Google then order now.

Order Targeted SEO Services today!
http://targetedseotraffic.com

How To Choose The Best Keywords For Your Website

Halifax SEO Services,local seo services,SEO

Choosing the Right Keywords for you SEO Campaign is very important to beating the competition on Google Search Engine Results!

If you are implementing an SEO campaign for your local Halifax website, it doesn’t do much unless you select the right keywords for your link building campaign. There are several important stages in selecting the best keywords in terms of SEO:

1. Who Is Your Targeted Audience?

Who are your potential customers in Halifax, Nova Scotia? What words are they most likely going to use to find your products or services on Google? Write down the top 10-20 key phrases that best describe your services or products.

There should be a few words here — not just “lobster,” but “Halifax lobster”

2. Where Is The Most Traffic?

Insert your keyword list into the Google AdWords Keyword Selector Tool to find the most searched keywords. Use the synonyms feature to get more ideas. If there is a lot of website traffic then focus on the exact match only. If there is not, then look at the phrase matches. Rank them in hierarchy of website traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.

3. What Keyword Are The Least Competitive?

The easiest way to select the least competitive keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-words keywords have HUGE competition. If you’re on a tight budget, focus on long tail keywords (which contain 4 and more words).

4. Are Your Keywords Profitable?

Are Nova Scotians using selected keywords just for their local market? A phrase like “night club” may have 10x more traffic, but a phrase like “Halifax night club” will bring in the traffic much more quickly with a higher ROI and the important thing to remember is that it will take a much shorter time to rank locally for your keywords.

5. Test Your Keywords with Google AdWords before You Invest in Them

Here’s a simple tip that could easily save you 12 months of work: setting up an effective SEO services campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.

An easy way to avoid needing to start over is to test the value of your selected keywords before you heavily commit to your SEO strategy. Buying PPC from Google AdWords allows you to see what keywords drive traffic to your site that converts to leads and clients! Many people waste thousands of dollars to find out later that their keywords don’t bring them the right audience. Test your keywords in AdWords to avoid that.

6. Focus on Keywords!

Select a few main keywords, for which you want to rank high and focus on these keywords until you get the 1st place on Google for each of them. Don’t invest in more than 5 keywords at a time unless you can afford that or if your keywords are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive keywords at once with low budget.

7. Do It The Easy Way.

Select those keywords for which you already got some rankings (for example, you’re in Top 10, Top 20 or Top 30 for them) and build or buy backlinks for them. This will significantly save you time and funds then in case when you select some keywords for which you rank nowhere on Google.

The sooner you start to buy links for your site, the sooner you’ll improve your rankings on Google, increase traffic & sales!

3 FREE guidebooks for Facebook Marketing including Mobile

local marketing,SEO,Social Marketing

It’s hard trying to keep up with all the changes on Facebook, but HubSpot articles have made it easy with 3 great new guides to follow. You will be amazed at just how much more effective your Facebook and Social Marketing Skills will become when you use these new Social Marketing strategies. I am particularly impressed with the Mobile Marketing guide. I had no idea how many people use mobile to access Facebook!

Hubspot

Download all three FREE Social Marketing Books on Facebook Strategies and don’t forget to share with your friends and colleagues on facebook.

1. Facebook for Mobile Marketing
Over 600 million people use Facebook on their mobile devices. Catch up on the rapidly evolving mobile marketing landscape and find customers at the same time. Learn how to use Facebook on mobile to improve your marketing efforts. Get your free eBook now from HubSpot: http://ow.ly/hoNN3

2. Attract New Customers with Facebook
Facebook has over 1 billion users, and your potential customers are probably among them! Are you using Facebook as a customer acquisition tool yet? Learn how to best utilize Facebook for your business. Contact the Social Media Expert in Canada to ask questions if you are still stumped on SEO. Get your copy now: http://ow.ly/hoNBO

3. Engage your Fans on Facebook
Get tips and tricks to help your Nova Scotia Company engage with fans on Facebook. Fans are the heart and soul of your Facebook business page. Encourage conversations and increase the number of fans who become customers! Get your free copy now: http://ow.ly/hoNJv

Avoid These 5 SEO Mistakes

Halifax SEO Services,local marketing,SEO,SEO Canada,SEO Expert Canada,Social Marketing

SEO Mistake #1: Not using keywords correctly.

Many SEO webmasters  are concerned about being banned from the search engines for keyword spamming or stuffing so they limit the use of keywords on their web pages. As long as your content sounds natural and reads easily, the chances are you have not overused your keywords.

Make sure your SEO keywords are included in the first and last paragraphs, in your headings and in your title and meta tags.

SEO Mistake #2: Trying to fool search engine spiders.

Search engines are a lot more sophisticated than most of us realize. They recognize – and penalize – hidden text, keyword spamming, and cloaking, which is showing different content to the search engine spiders than to your visitors. All of these practices only serve to hurt your page ranking and can in fact cause your website to be banned by the search engines, which means no one will find you – and no traffic means no profits.

SEO Mistake #3: Using Flash

Flash is a great presentation tool and can be dramatic and effective if used sparingly. It’s particularly appropriate if you have a social media related website and want to demonstrate your industry savvy. However for most website owners it’s just not necessary and can harm your page ranking. Search engine spiders cannot read content embedded in Flash files, which means they’re not recognized or indexed.

SEO Mistake #4: Using Your Company Name (and Only Your Company Name) As a Title Tag

Unless you’re branding your company name as in Halifax SEO, your company name shouldn’t be the only element in your title tag. Feel free to include it, however it’s also important to use your primary keyword for each webpage title tag. This is more useful for your customers and helps the search engines identify the various pages on your site.

SEO Mistake #5: Using A Splash Page

A splash page is a web page with a large graphic or company logo, and a link to enter the site. This is an ineffective strategy for a number of reasons: 13

* No keyword rich text on the page, nothing for the spiders to index.
* Only one internal link on the page
* These pages often have a redirect which often causes spiders to ignore them
If search engine optimization is important to your business, you may need to forgo the splash page. Your home page should be easy to navigate, content rich, and link visitors and spiders to other main web pages.

In general, unless you’re trying to outsmart the search engines and using nefarious tactics, the majority of search engine mistakes are reversible.  If you’ve committed a few of these mistakes, simply correcting them can increase your page ranking almost immediately.  Take some time to evaluate your SEO strategy and eliminate these SEO mistakes.

Credits for this article goes to:
© 2011 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

Still have SEO questions ask the Social Media Marketing Expert in Canada.