SEO Canada

Canada SEO Expert

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seo services Halifax, NS, CanadaOur team of Canada SEO experts holds an extensive understanding of how to get your site listed on Page #1 of Google ahead of your local competition. Our professional SEO services are tailored to your specific keywords and market, and are designed to perform well on a National or local level.

In light of recent search engine changes and Panda updates, Google have emphasized the focus on providing a better user experience, high quality content, and measurable and regular activity.

Local SEO..

For the local Canadian market, internet users are searching for your keywords and all you have to do it a couple basic things. Number one is to optimize your website on-page changes to make sure major search engines index your pages according to certain meta, keywords, anchor text, and other header markers. The other thing are to write consistent quality content to keep your readers interested so that they will come back often. Thirdly would be to share your site, content, message, product, or service with a mass audience. This is called social media marketing.

So the big three things in developing a successful site are:

  • Great looking site
  • SEO Campaign
  • Social Media Marketing Campaign

So you want to build a strong user experience that ranks high on major search engines. Our Canada SEO Experts have amassed many years of experience on the local Canadian market and have narrowed down Search Optimization science to to local market. Someone searching for local Italian restaurants in Halifax should have no problem coming up with a reasonable list of top quality Italian restaurants in that local Halifax area. Order Halifax SEO Services today!

However if you are the owner of one of these restaurants/pubs you want to make sure your company is listed on the 1st page of Google and in #1 position, as that position gets 90%+ of the click throughs and business. Your SEO Expert Consultant should be able to help you with this. When you order a high quality SEO service, we will suggest some on-page SEO changes to your website, and then set to work on created a tailor crafted SEO campaign for your specific business/market/keywords.

Avoid These 5 SEO Mistakes

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SEO Mistake #1: Not using keywords correctly.

Many SEO webmasters  are concerned about being banned from the search engines for keyword spamming or stuffing so they limit the use of keywords on their web pages. As long as your content sounds natural and reads easily, the chances are you have not overused your keywords.

Make sure your SEO keywords are included in the first and last paragraphs, in your headings and in your title and meta tags.

SEO Mistake #2: Trying to fool search engine spiders.

Search engines are a lot more sophisticated than most of us realize. They recognize – and penalize – hidden text, keyword spamming, and cloaking, which is showing different content to the search engine spiders than to your visitors. All of these practices only serve to hurt your page ranking and can in fact cause your website to be banned by the search engines, which means no one will find you – and no traffic means no profits.

SEO Mistake #3: Using Flash

Flash is a great presentation tool and can be dramatic and effective if used sparingly. It’s particularly appropriate if you have a social media related website and want to demonstrate your industry savvy. However for most website owners it’s just not necessary and can harm your page ranking. Search engine spiders cannot read content embedded in Flash files, which means they’re not recognized or indexed.

SEO Mistake #4: Using Your Company Name (and Only Your Company Name) As a Title Tag

Unless you’re branding your company name as in Halifax SEO, your company name shouldn’t be the only element in your title tag. Feel free to include it, however it’s also important to use your primary keyword for each webpage title tag. This is more useful for your customers and helps the search engines identify the various pages on your site.

SEO Mistake #5: Using A Splash Page

A splash page is a web page with a large graphic or company logo, and a link to enter the site. This is an ineffective strategy for a number of reasons: 13

* No keyword rich text on the page, nothing for the spiders to index.
* Only one internal link on the page
* These pages often have a redirect which often causes spiders to ignore them
If search engine optimization is important to your business, you may need to forgo the splash page. Your home page should be easy to navigate, content rich, and link visitors and spiders to other main web pages.

In general, unless you’re trying to outsmart the search engines and using nefarious tactics, the majority of search engine mistakes are reversible.  If you’ve committed a few of these mistakes, simply correcting them can increase your page ranking almost immediately.  Take some time to evaluate your SEO strategy and eliminate these SEO mistakes.

Credits for this article goes to:
© 2011 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

Still have SEO questions ask the Social Media Marketing Expert in Canada.